One unique feature of the Poplar platform is the capability to print dynamic mailers - personalize your postcards just like you can in an email.
In this article, we'll cover the basics of Direct Mail Marketing and strategies on How to Do it Right.
Direct mail can be personalized in virtually all the same ways as, and proves to be especially powerful in combination with email.
Direct mail can be a powerful addition to your multi-touch campaigns, by giving you a physical touchpoint with your customers, driving increased response with transparent attribution.
Direct mail is a powerful channel to grow not only online but also offline in-store sales and traffic.
Blueshift is a next generation CDP that allows you to focus your attention on customer experience while driving efficient decision making processes.
Poplar offers a variety of flexible and creative ways to customize mailers based on customer data.
Whether you’re designing a dynamic creative that uses personalization or a static creative for all recipients, there are a few key elements to keep in mind...
We truly believe that direct mail can drive results for your brand, and Poplar enables you to experiment and optimize as you go.
You know what message to send, how and when to send it, and how your message will affect your brand’s bottom line.
In addition to our other geolocation features including zip code and state targeting.
In this article, we’ll dive into a spotlight of Poplar’s partnership with Faraday: a consumer prediction platform.
We’re constantly working on additional features to improve the Poplar platform, and we’ve made some big improvements in the past few months.
The leaves are changing, it’s getting colder, and marketers everywhere are putting the final touches on their holiday marketing strategy.
Recommendations and best practices for setting up Abandoned Cart Recovery, New Subscriber Welcome Series, and much more...
Our guide to recovering abandoned shopping carts. Understand the reasons behind abandonment and learn how direct mail can help.
Multi-channel attribution helps identify the channels that impact your conversions. Learn how to use multi-channel attribution to gather actionable insights.
Are you engaging your customers? Strengthen your customer engagement strategy with direct mail.
Dive into Poplar’s partnership with Klaviyo - a marketing automation platform that automates SMS and email marketing.
Writing good direct mail copy can improve your overall campaign. Learn how to write direct mail copy with this helpful guide.
Lift analysis is key to measuring the value of your direct mail campaign. Keep reading to learn more about lift analysis and how to use it.
Want to know how to measure direct mail effectiveness? Find out what metrics to use to determine your campaign's success.
Incrementality is one of the most crucial, and often overlooked, concepts in marketing.
Are you new to direct mail? Check out our tips on how to run a direct mail campaign successfully.
Direct mail has many advantages and is important for reaching target audiences. Learn all the benefits of direct mail marketing!
This guide will go over some of the steps you can take to make sure your direct mail campaign ends up in the hands of the right people so it can have a strong impact.
As too many brands have come to realize, focusing purely on customer acquisition while ignoring your retention metrics can be a fatal mistake to your business.
Whether you have an upcoming promotion and want to spread the word or want to connect with customers and introduce your brand, you need more than just a great strategy ...
Triggered Direct Mail is a great supplemental channel to improve your retargeting efforts for cart abandonment and other types of email retargeting
Direct Mail can be an extremely powerful addition to a CRM marketer’s arsenal.
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