Abandoned Cart 101: How Direct Mail Can Help

Our guide to recovering abandoned shopping carts. Understand the reasons behind abandonment and learn how direct mail can help.

Multi-Channel Attribution: A Guide

Data & Analytics

Multi-channel attribution helps identify the channels that impact your conversions. Learn how to use multi-channel attribution to gather actionable insights.

How to Use Direct Mail to Improve Customer Engagement

Strategy

Are you engaging your customers? Strengthen your customer engagement strategy with direct mail.

Klaviyo • Poplar

Partner Spotlight

Dive into Poplar’s partnership with Klaviyo - a marketing automation platform that automates SMS and email marketing.

How to Write Direct Mail Copy

Strategy

Writing good direct mail copy can improve your overall campaign. Learn how to write direct mail copy with this helpful guide.

Using Lift Analysis to Measure Campaign Metrics

Data & Analytics

Lift analysis is key to measuring the value of your direct mail campaign. Keep reading to learn more about lift analysis and how to use it.

What is Direct Mail Marketing & How to Do it Right

Marketing

In this article, we'll cover the basics of Direct Mail Marketing and strategies on How to Do it Right.

How to Measure Effectiveness of Direct Mail

Data & Analytics

Want to know how to measure direct mail effectiveness? Find out what metrics to use to determine your campaign's success.

Incrementality in Marketing

Strategy

Incrementality is one of the most crucial, and often overlooked, concepts in marketing.

Tips on How to Run a Direct Mail Campaign

Strategy

Are you new to direct mail? Check out our tips on how to run a direct mail campaign successfully.

10 Benefits of Direct Mail Marketing

Strategy

Direct mail has many advantages and is important for reaching target audiences. Learn all the benefits of direct mail marketing!

A Guide to Direct Mail Targeting

Strategy

This guide will go over some of the steps you can take to make sure your direct mail campaign ends up in the hands of the right people so it can have a strong impact.

Boosting Lifetime Value with Poplar's Shopify App Integration

Integrations

As too many brands have come to realize, focusing purely on customer acquisition while ignoring your retention metrics can be a fatal mistake to your business. Compelling messaging, triggered by specific, well defined customer actions can improve downstream metrics in a significant way, helping build a long term sustainable ecommerce business.

Simplest Way to Design a Direct Mail Creative

Design

Whether you have an upcoming promotion and want to spread the word or want to connect with customers and introduce your brand, you need more than just a great strategy to maximize the effectiveness of your Direct Mail campaign. You need a great design that lays out all your information in a way that’s easy for readers to understand and remember.

Direct Mail Retargeting Deep Dive

Strategy

Triggered Direct Mail is a great supplemental channel to improve your retargeting efforts for cart abandonment and other types of email retargeting, not only because of its automation and fast in-home times, but also because it’s a more impactful asset that consumers physically interact with.

a woman standing next to a computer screen

How to Convert a Static Design to HTML

Design

One unique feature of the Poplar platform is the capability to print dynamic mailers. You can personalize your postcards or letters just like you can in an email with any information you have on your customers like first name, past products purchased, and unique promo codes.

an mailing card that has an envelope that says what's new

Recent Product Updates

Announcements

We’re constantly working on additional features to improve the Poplar platform, and we’ve made some big improvements in the past few months.

a woman standing next to a graphic of circles

Faraday • Poplar

Partner Spotlight

In this article, we’ll dive into a spotlight of Poplar’s partnership with Faraday - a consumer prediction platform that lets you pinpoint high-value customers and prospects for you to target.

Five Reasons to Add Triggered Direct Mail to Your Marketing Mix

Strategy

Direct Mail can be an extremely powerful addition to a CRM marketer’s arsenal, as it leverages customer data in a similar way to digital channels, while offering a higher response medium that consumers can hold ...

Geofencing Deep Dive

Feature Spotlight

In addition to our other geolocation features including zip code and state targeting, you can now draw custom areas on the map to send customized creative or suppress recipients outside of your delivery zone.

Email and Direct Mail Marketing -
They’re More Similar Than You Think!

Strategy

As a marketer, you’re an expert in the customer journey. You know what message to send, how and when to send it, and how your message will affect your brand’s bottom line. You’re used to getting your mess...

Attribution in Your Direct Mail Campaigns

Data & Analytics

We truly believe that direct mail can drive results for your brand, and Poplar enables you to experiment and optimize as you go, with full transparency into the performance of your campaigns.

Holiday Direct Mail Guide

Strategy

The leaves are changing, it’s getting colder, and marketers everywhere are putting the final touches on their holiday marketing strategy.

Creative Best Practices

Design

Whether you’re designing a dynamic creative that uses personalization or a static creative for all recipients, there are a few key elements to keep in mind to make sure your creative is impactful, effective, and drives response.

Location-Based Targeting &
Drive-to-Store (Curbside Pickup) Campaigns

Feature Spotlight

Direct mail is a powerful channel to grow not only online but also offline in-store sales and traffic. Driving existing customers and leads to your physical locations can increase their AOV and overall awareness of your brand.

Multitouch Campaigns

Strategy

Direct mail can be a powerful addition to your multi-touch campaigns, by giving you a physical touchpoint with your customers, driving increased response with transparent attribution.

Personalized Direct Mail

Strategy

Direct mail can be personalized in virtually all the same ways as, and proves to be especially powerful in combination with email.

Liquid Logic for Personalization

Design

Poplar offers a variety of flexible and creative ways to customize mailers based on customer data. Dynamic customizations such as first name, order history, recipient location, and so much more can be further optimized by the use of Liquid Template language.

Blueshift • Poplar

Partner Spotlight

Blueshift is a next generation CDP that allows you to focus your attention on customer experience while driving efficient decision making processes.

Ready to talk about a direct mail strategy?

Contact Us

Direct Mail Marketing Articles & Resources

Learn more about direct mail and how to add it to your marketing mix.

Abandoned Cart 101: How Direct Mail Can Help

Multi-Channel Attribution: A Guide

How to Use Direct Mail to Improve Customer Engagement

Klaviyo • Poplar

How to Write Direct Mail Copy

Using Lift Analysis to Measure Campaign Metrics

What is Direct Mail Marketing & How to Do it Right

How to Measure Effectiveness of Direct Mail

Incrementality in Marketing

Tips on How to Run a Direct Mail Campaign

10 Benefits of Direct Mail Marketing

A Guide to Direct Mail Targeting

Boosting Lifetime Value with Poplar's Shopify App Integration

Simplest Way to Design a Direct Mail Creative

Direct Mail Retargeting Deep Dive

How to Convert a Static Design to HTML

Recent Product Updates

Faraday • Poplar

Five Reasons to Add Triggered Direct Mail to Your Marketing Mix

Geofencing Deep Dive

Email and Direct Mail Marketing -
They’re More Similar Than You Think!

Attribution in Your Direct Mail Campaigns

Holiday Direct Mail Guide

Creative Best Practices

Location-Based Targeting &
Drive-to-Store (Curbside Pickup) Campaigns

Multitouch Campaigns

Personalized Direct Mail

Liquid Logic for Personalization

Blueshift • Poplar

Ready to talk about a direct mail strategy?

Get in Touch with Our Team of Experts.

Direct Mail Marketing Articles & Resources

Learn more about direct mail and how to add it to your marketing mix.

Abandoned Cart 101: How Direct Mail Can Help

Multi-Channel Attribution: A Guide

How to Use Direct Mail to Improve Customer Engagement

Klaviyo • Poplar

How to Write Direct Mail Copy

Using Lift Analysis to Measure Campaign Metrics

What is Direct Mail Marketing & How to Do it Right

How to Measure Effectiveness of Direct Mail

Incrementality in Marketing

Tips on How to Run a Direct Mail Campaign

10 Benefits of Direct Mail Marketing

A Guide to Direct Mail Targeting

Boosting Lifetime Value with Poplar's Shopify App Integration

Simplest Way to Design a Direct Mail Creative

Direct Mail Retargeting Deep Dive

How to Convert a Static Design to HTML

Recent Product Updates

Faraday • Poplar

Five Reasons to Add Triggered Direct Mail to Your Marketing Mix

Geofencing Deep Dive

Email and Direct Mail Marketing - They’re More Similar Than You Think!

Attribution in Your Direct Mail Campaigns

Holiday Direct Mail Guide

Creative Best Practices

Location-Based Targeting & Drive-to-Store (Curbside Pickup) Campaigns

Multitouch Campaigns

Personalized Direct Mail

Liquid Logic for Personalization

Blueshift • Poplar

Ready to talk about a direct mail strategy?

Get in Touch with Our Team of Experts.

Email and Direct Mail Marketing -
They’re More Similar Than You Think!

Location-Based Targeting &
Drive-to-Store (Curbside Pickup) Campaigns