As too many brands have come to realize, focusing purely on customer acquisition while ignoring your retention metrics can be a fatal mistake to your business. Compelling messaging, triggered by specific, well defined customer actions can improve downstream metrics in a significant way, helping build a long term sustainable ecommerce business.
Whether you have an upcoming promotion and want to spread the word or want to connect with customers and introduce your brand, you need more than just a great strategy to maximize the effectiveness of your Direct Mail campaign. You need a great design that lays out all your information in a way that’s easy for readers to understand and remember.
Triggered Direct Mail is a great supplemental channel to improve your retargeting efforts for cart abandonment and other types of email retargeting, not only because of its automation and fast in-home times, but also because it’s a more impactful asset that consumers physically interact with.
One unique feature of the Poplar platform is the capability to print dynamic mailers. You can personalize your postcards or letters just like you can in an email with any information you have on your customers like first name, past products purchased, and unique promo codes.
We’re constantly working on additional features to improve the Poplar platform, and we’ve made some big improvements in the past few months.
Direct Mail can be an extremely powerful addition to a CRM marketer’s arsenal, as it leverages customer data in a similar way to digital channels, while offering a higher response medium that consumers can hold ...
In addition to our other geolocation features including zip code and state targeting, you can now draw custom areas on the map to send customized creative or suppress recipients outside of your delivery zone.
We truly believe that direct mail can drive results for your brand, and Poplar enables you to experiment and optimize as you go, with full transparency into the performance of your campaigns.
The leaves are changing, it’s getting colder, and marketers everywhere are putting the final touches on their holiday marketing strategy.
Direct mail is a powerful channel to grow not only online but also offline in-store sales and traffic. Driving existing customers and leads to your physical locations can increase their AOV and overall awareness of your brand.
Direct mail can be a powerful addition to your multi-touch campaigns, by giving you a physical touchpoint with your customers, driving increased response with transparent attribution.
Poplar offers a variety of flexible and creative ways to customize mailers based on customer data. Dynamic customizations such as first name, order history, recipient location, and so much more can be further optimized by the use of Liquid Template language.