Direct mail is a powerful channel to grow not only online but also offline in-store sales and traffic. Driving existing customers and leads to your physical locations can increase their AOV and overall awareness of your brand.
Direct mail can be a powerful addition to your multi-touch campaigns, by giving you a physical touchpoint with your customers, driving increased response with transparent attribution.
We truly believe that direct mail can drive results for your brand, and Poplar enables you to experiment and optimize as you go, with full transparency into the performance of your campaigns.
The leaves are changing, it’s getting colder, and marketers everywhere are putting the final touches on their holiday marketing strategy.
Direct Mail can be an extremely powerful addition to a CRM marketer’s arsenal, as it leverages customer data in a similar way to digital channels, while offering a higher response medium that consumers can hold ...
In addition to our other geolocation features including zip code and state targeting, you can now draw custom areas on the map to send customized creative or suppress recipients outside of your delivery zone.
One unique feature of the Poplar platform is the capability to print dynamic mailers. You can personalize your postcards or letters just like you can in an email with any information you have on your customers like first name, past products purchased, and unique promo codes.