Direct Mail for Every Stage Of The Customer Journey

Drive growth throughout your marketing funnel with tangible, timely, and relevant direct mail optimized for what matters most: performance.

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Illustration of Site Conversion Funnel

Customer Retention

Retain and re-engage existing customers with relevant eye-catching mailers delivered directly to their actual mailbox - not the spam folder. Poplar enables you to send highly-targeted batch or ongoing triggered direct mail campaigns to your existing customers when they’re most likely to convert.

Lapsed Customer Reactivation

Send large-scale batch or triggered mailers to existing customers with a personalized, relevant winback offer.

Cross-sell & Upsell

Increase customer LTV by targeting high-potential customers with cross-category offers and add ons.

Sales & Product Launches

Support your time sensitive marketing initiatives with customized  campaigns that can reach homes within a week.

Customer Loyalty

Make your customers feel special and increase their LTV by sending thank you messaging or highlighting your loyalty program post-purchase.

Postcard triggering post first purchase


Acquire new customers with advanced targeting and data modeling options that allow you to build highly relevant prospecting audiences based on your existing customers or ideal customer profile.

Lookalike Prospecting

We’ll build a tailored prospecting audience based on what your best customers look like and behave, from what they purchase and what brands they engage with to their location and demographic attributes.

Custom List Prospecting

Target your ideal customer profile with over 2,000 demographic and behavior-based attributes to choose from.

Predictive Modeling Illustration w. model types
Kettle & Fire Postcard w. ramen and custom promo code
Case Study
Kettle & Fire Logo
“We use Poplar for our win-back campaigns, and they’ve consistently shown a super high ROAS with personalized messaging and content.”
Niccolo Gloazzo  Director of Ecommerce