Use Cases

Direct Mail Advertising Case Uses

Poplar’s extensive feature set and flexible mailing options give you the tools to support a range of marketing use cases.

Direct Mail Advertising Case Uses

Automated Sends

Web Retargeting / Abandoned Cart

Trigger mailings to website visitors or customers who abandon cart using email-to-physical-address matching. 

Reactivation

Programmatically target mail to arrive when a customer has not purchased within a period of time.

Cross-sell / Upsell

Target high potential customers with cross-category offers to get them purchasing across your catalog.

Anniversary / Birthdays

Send customers celebratory offers on special occasions to build brand affinity and drive repurchase.

Batched Mailings

Customer Ranking

Upload your customer list and Poplar will determine the best customers to mail who are most likely to convert.

Prospecting

Create advanced lookalike models to reach high value potential customers using your existing customer data.

Short Leadtime Campaigns

Support your last-minute marketing initiatives with one-time mailings that can reach home within a week.

Location Targeting

Promote store launches or events with personalized mailers to customers within a radius of your target location.

Case Studies

Poplar success stories

Learn how leading brands leveraged Poplar to boost revenue, acquire new customers, and make the most of their direct mail marketing.

Abandoned cart

One of our clients that is a mens and womens clothing retailer with a big online presence ran an abandoned cart campaign. Customers received postcards if they abandoned cart and didn't convert through digital retargeting. The following results cover a 3 month period.

Website retargeting

A high end apparel retailer leveraged Poplar’s email append offering to retarget site visitors that shared only email and then didn’t convert via email and digital retargeting efforts. The campaign drove the following results over a few months time.

Lapsed customer reactivation

This client segmented out past customers who haven’t made a recent purchase and then sent a postcard with a winback offer. The campaign is automated and ongoing, and the following results are a snapshot of a 3 month period.

Prospecting / LAL modeling

Poplar’s on-demand modeling lets you create a lookalike model from your customers and target a similar audience with high likelihood to convert. This meal prep client ran a small initial test campaign of 25k pieces (results shown) before expanding to 75k a month later.

Abandoned cart

One of our clients that is a mens and womens clothing retailer with a big online presence ran an abandoned cart campaign. The following results are over a 3 month period.

Website Retargeting

A high end apparel retailer leveraged Poplar’s email append offering to retarget site visitors that shared only email and then didn’t convert via email and digital retargeting efforts. The campaign drove the following results over a few months time.

Lapsed customer reactivation

This client segmented out past customers who haven’t made a recent purchase and then sent a postcard with a winback offer. The campaign is automated and ongoing, and the following results are a snapshot of a 3 month period.

Prospecting / LAL modeling

Poplar’s on-demand modeling lets you create a lookalike model from your customers and target a similar audience with high likelihood to convert. This meal prep client ran a small initial test campaign of 25k pieces (results shown) before expanding to 75k test a month later to test additional creatives.