A Direct Mail Platform for The Digital Age

Launch powerful direct mail campaigns in minutes with the digital marketing features you’ve come to expect. Acquire new customers, reactivate lapsed buyers, and everything in-between.

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Poplar Dashboard UI with BOGO Postcard

Target The Right People At The Right Time

Create campaigns tailored to your brand’s goals - from large scale acquisition campaigns to highly targeted triggered retention mailings - you can leverage any audience directly within the Poplar platform.

Acquire New Customers
Email to Address Retargeting

Provide lead emails, and we’ll match them to mailing addresses for retargeting.

Site Visitor Retargeting

Send mail to high-intent anonymous site visitors just by placing a pixel on your site.

Lookalike Prospecting

We’ll build a tailored prospecting audience based on your best customers’ demographics and purchase behavior.

Demographic Prospecting

Target your ideal customer profile with over 2,000 demographic and behavior-based attributes to choose from.

Retain Existing Customers
Lapsed Customer Reactivation

Turn lapsed customers back into active buyers with impactful winback offers.

Existing Customer Retention

Build loyalty and drive repeat purchases with timely, personalized messaging.

In-Platform Reporting

Poplar tracks campaign performance with pinpoint accuracy by matching purchaser addresses back to your mailing lists in Poplar - no pixel needed. Get transparent in-platform reporting on conversions, revenue, and ROI. Track every single mailer from production through delivery.

A/B Split Testing

Easy and Automated. Test and optimize everything - creative design, offers, imagery, mailing format, even postage speed!

Real-Time Reporting

Transparent and accurate insight into campaign performance based on your real-time conversion data.

Incrementality Testing

Track the incremental lift of your campaigns with randomized control groups.

Transparent Delivery Tracking

Monitor each mailer in your campaign from printing to delivery.

Illustration of Metrics, A/B testing and reporting
Illustration of Personalization feature w. code and custom name

The Power of Personalization

Tailor your messaging to each recipient with 1:1 personalization that drives higher ROI and increased engagement.

Individualized Messaging

Talk directly to each customer as an individual with personalized names, recent purchases, and more.

Promotional Codes

Dynamically insert unique promo codes to avoid code abuse.

QR Codes

Create custom links for each recipient with individual QR codes.


Show different images specific to your recipients’ purchase behavior and interests.

Our Partners

Marketing Platform Integrations

Poplar integrates with all the top marketing platforms.

All Integrations