Create campaigns tailored to your brand’s goals - from large scale acquisition campaigns to highly targeted triggered retention mailings - you can leverage any audience directly within the Poplar platform.
Provide lead emails, and we’ll match them to mailing addresses for retargeting.
Send mail to high-intent anonymous site visitors just by placing a pixel on your site.
We’ll build a tailored prospecting audience based on your best customers’ demographics and purchase behavior.
Target your ideal customer profile with over 2,000 demographic and behavior-based attributes to choose from.
Turn lapsed customers back into active buyers with impactful winback offers.
Build loyalty and drive repeat purchases with timely, personalized messaging.
Poplar tracks campaign performance with pinpoint accuracy by matching purchaser addresses back to your mailing lists in Poplar - no pixel needed. Get transparent in-platform reporting on conversions, revenue, and ROI. Track every single mailer from production through delivery.
Easy and Automated. Test and optimize everything - creative design, offers, imagery, mailing format, even postage speed!
Transparent and accurate insight into campaign performance based on your real-time conversion data.
Track the incremental lift of your campaigns with randomized control groups.
Monitor each mailer in your campaign from printing to delivery.
Whether you’ve got a full-fledged creative team or are looking for help getting started, our team of creative experts will help ensure your creative stands out while following proven best practices.
From efficient 4x6 postcards to impactful tri-folds, we’ve got a format to fit your needs.
Choose between UV-coated glossy paper or a matte-like finish for that “premium” feel to fit any brand.
Sustainably sourced paper from responsibly managed forests and respected suppliers.
We work closely with our production teams daily to ensure the quality of your brand is reflected in your mailers.
Tailor your messaging to each recipient with 1:1 personalization that drives higher ROI and increased engagement.
Talk directly to each customer as an individual with personalized names, recent purchases, and more.
Dynamically insert unique promo codes to avoid code abuse.
Create custom links for each recipient with individual QR codes.
Show different images specific to your recipients’ purchase behavior and interests.