Top-Performing Formats for all Campaigns

From fully dynamic postcards and letters, to premium bi-folds and tri-folds, Poplar offers the most popular, high-performing options for every use-case.

Book a Demo
Poplar Dashboard UI with BOGO Postcard

Formats

Postcards

Available Sizes

4x6
6x9
6x11

Versatile and cost-effective, postcards can be leveraged for
a variety of use-cases and value props.

Paper Stock Options

Glossy UV-Coated

Uncoated

Benefits

  • Lowest-Cost Format Available
  • Fully Dynamic
  • Eye-catching designs are immediately visible

Best For

  • Retargeting & Existing Customer Sends
  • Time-Sensitive Campaigns
  • Easy-to-Understand and/or Mass Value Props
  • Those just getting started in DM

Bi-folds & Tri-folds

Available Sizes

Long Bi-Fold
Short Bi-Fold
Tri-Fold

Our largest formats, Bi-folds & Tri-folds can be used to showcase a wider variety of products, or explain more complex value props.

Paper Stock Options

Glossy UV-Coated

Uncoated

Benefits

  • Fully Dynamic
  • Vertical or Horizontal Design
  • More space for more complex messaging

Best For

  • Prospecting
  • New Product Launches
  • More complex value props
  • Larger product selections

Letters

Available Sizes

8x11 - Color
8x11 - Black & White

More official-looking with high open-rates, letters are a great option for professional services, transactional mailings, and personalized brand-building mailings.

Paper Stock Options

Premium White Paper

Benefits

  • Fully Dynamic
  • Multiple Pages & Two-sided Options
  • Color or Black & White

Best For

  • Real Estate, Financial and Insurance Value Props
  • More Personal, Sensitive Content
  • Statements & Transactional Mailings

A Focus On Doing Good

Volunteer Days

Poplar supports our employees' desires to give back, with paid time off for volunteer events, including partnerships with Rescuing Leftover Cuisine to redistribute excess food to people experiencing food insecurity and with Pajama Program to share bedtime stories with children facing housing insecurity

Sustainable Paper Sourcing

All of our mailers are FSC certified, from sustainably managed forestry practices. All Postcards & Bi-Folds also automatically have the FSC logo applied.

We Are
Planting 
2,500 Trees

Through Veritree, we are working towards a sustainable future by
restoring critical landscapes which help the planet thrive. Veritree
and their partners work around the world to ensure that each tree
is verified, and that every dollar has a tangible impact.

Learn More