Terms of Use - Prospecting Data

SHARE LOCAL MEDIA INC. SUPPLEMENTAL TERMS FOR PROSPECTING DATA, SCORING OR RANKING

Last Modified May 27, 2021

If you request Share Local Media to enable You to find audiences for Your mailings or otherwise supplement Your data pertaining to Your consumers with any data and/or with data scoring or ranking information from third-party service providers ("Third-Party Licensed Data") to be used by You in connection with a campaign, you agree to and are subject to these Supplemental Terms for Data Prospecting (“Data Prospecting Terms”).

1. Your use of the Third Party Licensed Data must fully comply with all applicable laws and regulations.
2. All advertising and promotional material used in connection with any Third Party Licensed Data must fully comply with:
   (a) All applicable laws and regulations;
   (b) DMA/ANA Ethical Guidelines: https://thedma.org/accountability/ethics-and-compliance/dma-ethical-guidelines/ or any successor link (e.g. https://www.ana.net/content/show/id/accountability-self-regulation), including without limitation  with regards to Testimonials and Endorsements.
   (c) FTC guidance, including without limitation:
   - https://www.ftc.gov/news-events/media-resources/truth-advertising
   - https://www.ftc.gov/news-events/media-resources/truth-advertising/advertisement-endorsements
   - https://www.ftc.gov/news-events/media-resources/truth-advertising/health-claims
   - https://www.ftc.gov/tips-advice/business-center/guidance/dietary-supplements-advertising-guide-industry
3. As an example, content that is expressly prohibited includes, but is not limited to the following: (a) Copyright infringement and any materials that may infringe on the rights of third parties; (b) Misleading materials or deceptively formatted materials; (c) Sexually explicit, obscene, adult-related or profane content; (d) Illegal drugs and drug paraphernalia (needles, pipes, etc.); (e) Psychics/FortuneTellers/Fraudulent Sweepstakes or contests; (f) Violence, weapons-related and/or graphic content; (g) Endorsements and Testimonials: (1) that are not truthful, (2) that are shared without permission, and/or (3) that are provided by an individual who has not used the product
4. Advertising and promotional material based upon or related to medical conditions must comply with the following: (a) identifiable health-related determinations inferred about individuals, gathered outside of the relationship between individuals and covered entities, should be treated as sensitive.Entities that use or transfer such health-related determinations shall provide notice of such practice and an opportunity to exercise choice with respect to such use or transfer; (b) The text, appearance, and nature of solicitations directed to individuals on the basis of their health-related data should take into account the sensitive nature of such data; (c) Sensitive conditions may include: (1) Sexually Transmitted Diseases, (2) Mental Health issues including Anxiety and Depression, (3) medical issues that may be embarrassing; and (d) Mailings that include medical claims must have those claims substantiated.

‍