Iterable
& Poplar Direct Mail Integration

About Iterable

Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns with unparalleled data flexibility. Leading brands choose Iterable to power world-class customer engagement throughout the entire lifecycle.

Iterable & Poplar

By combining the power of Iterable and Poplar, you can work direct mail into any campaign you create in Iterable, allowing you to add a powerful offline marketing channel to the mix of digital CRM channels you’re already using.  The setup is quick and easy, and just involves adding a workflow webhook to any workflow you create in Iterable.

  • Push email or address data to Poplar in real time to trigger automated mailings
  • Add in extra variable metadata to personalize elements of the mailers on a 1:1 basis
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