About Faraday

As a technology partner to Poplar, Faraday helps you take predictive marketing to the next level, enhancing your ability to find, convert, engage, and retain more customers. Leverage Faraday's national consumer database with 270 million US customer profiles, end-to-end machine learning pipeline, and PhD-level data scientists to drive growth with actionable AI.

Faraday & Poplar

With the Faraday Poplar integration, you can push the customer data from your Faraday models directly to Poplar on a scheduled basis and leverage direct mail in your marketing mix. Combine AI-optimized predictions with the unique features of Poplar to deliver personalized & engaging, multi-channel messaging to your top customers and prospects.

• Lead generation
• Acquisition
• Engagement & Retention  
• Upsell/Cross-sell
• Customer Reactivation

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