About Faraday

Faraday empowers marketers and developers to predict revenue-generating customer behaviors through an intuitive interface and a robust API, enabling brands to get to know their customers, allocate resources efficiently, and drive smart growth across the funnel.

Faraday & Poplar

With Faraday, blend your customer data with hundreds of rich, third-party, responsibly-sourced traits, and leverage AI to identify likely buyers, repeat and cross-category purchasers, churn-prone customers, and more. Then, send your predictions to Poplar to deliver personalized & engaging direct mail campaigns to your top prospects and customers.

• Lead generation
• Acquisition
• Engagement & Retention  
• Upsell/Cross-sell
• Customer Reactivation

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