Create campaigns that speak to your audience with Poplar—a platform designed to harness the power of print in the digital age
Get Started for FreeOur platform does the heavy lifting so you can focus on what matters most – full-funnel targeting to power triggered retention and retargeting campaigns.
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“Through Poplar’s direct mail campaigns, we saw over 15x Incremental ROAS, and Conversion Rate Lift of over 1.4%.”
Niccolo Gloazzo Director of Ecommerce
Kettle & Fire
As seasoned DTC digital marketers, we saw room for innovation in the world of direct mail. That's why we created Poplar – a platform that brings the capabilities of digital marketing to direct mail.
Lookalike Modeling to Acquire High Value Prospects
Easy Partner Integrations to Power Retargeting & Retention Campaigns
Real Time 1:1 Performance Reporting
Triggered Direct Mail allows you to take the power of your customer transactional and behavioral data to generate fast, personalized mailers. Poplar allows you to send direct mail similarly to how you’d conduct email or SMS campaigns, by creating events or workflows that will trigger a mailer to be sent to a customer within 5-7 days.
Yes! You can upload multiple creative into a single campaign to run an A/B test. The platform supports unlimited variants to test at the same time. You can test any variation of creative messaging, size, format &/or postage options to find the best balance of cost and conversion rate.
Great news! Personalizing your creative is a breeze with Poplar. We support dynamic HTML creative templates, much like those you'd use in an email campaign. You can populate these with your customer's unique data—names, locations, and more, to craft a truly personalized direct mail piece.
There are a variety of effective ways to use Poplar. Typically, customers find success with similar workflows to what they’ve seen be effective in other CRM channels like email, SMS or push notifications. Some of the most common are Cart Abandonment, Lapsed Customer Reactivation, Category Cross-sell, Retail Store Personalization, and Post-Purchase.
Simply upload your order or transactional data via our API or CSV, and we'll match the mailing addresses to the associated email, billing, or shipping addresses. Then sit back, relax, and enjoy real-time reporting and lift analysis right in the platform.
Get started for free today, with no long term contracts.
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