“The SLM solo mail team has been an absolute pleasure to work with. The team is supremely flexible and very reliable. They have deep expertise in the area and we trust them with developing and executing actionable tests and campaigns.”
OneSkin is the next generation of skin products that looks into the future of your skin, rather than just focusing on short term improvements.
Prior to 2022, OneSkin had yet to explore the direct mail channel. While OneSkin had a strong digital marketing presence, their team found that this approach was not resonating with their core audience - customers of an older demographic. Solo direct mail allows a brand to tell a story and provide useful details about its products. Additionally, many customers enjoy the tangibility of a mail piece compared to the white noise that email marketing and social media ads may become.
By segmenting out their core target audiences, Oneskin was able to work with the Share Local Media team to create highly personalized mailers that would get their messaging in front of the right audiences at the right time. This also meant that by knowing what their ideal audiences “looked like'' they were able to then source new audiences that strongly resembled their core ones. Through working with SLM, OneSkin has continuously tested new methods that have not only led to more conversions but have ultimately allowed them to better understand their target audience.
With SLM’s strategic guidance and support, direct mail has become one of OneSkin’s consistent and more reliable channels. OneSkin’s July 2022 campaign has been able to generate a strong response rate and meet ROAS goals.
Poplar is a product of Share Local Media
