About MailChimp

MailChimp’s all‑in‑one Marketing Platform has data‑driven tools and insights to help you build stronger customer relationships, find new fans, and boost sales.  In MailChimp, you can collect and organize your customer information, purchase data, preferences, and more, allowing you to drive more sales with personalized marketing.

MailChimp & Poplar

With our Mailchimp integration with Poplar, you can configure your automated workflows to trigger a mailing at any point by adding a post email action. The integration is easy to configure and get going for any marketer. Send Postcards to your MailChimp audience. Personalize postcards to your mailchimp audience based on customer attributes like name, category purchases or other site metadata.

• Trigger a postcard based on a new subscriber to a list or a tag getting added to a user.
• Control your email, sms, and mailing business rules in a single location in Mailchimp, and pushing the mailings through Poplar.
• Have complete control of variable creative of each piece.