& Poplar Direct Mail Integration

About Klaviyo

Klaviyo is a customer growth platform that allows clients to manage omnichannel communications across email, sms, and direct mail (via Poplar). Flows are endlessly customizable.

Klaviyo & Poplar

With the Poplar integration you're able to leverage all your event and customer segmentation within Klaviyo to build highly relevant personalized 1-1 direct mail to customers. Easily integrate direct mail into new or existing Klaviyo Flows.  Each Klaviyo flow starts with a single trigger or segment you configure. From there, splits can send different customers down different paths, with customizable delays between each touch point.

  • Abandoned Cart
  • Welcome Series Activation
  • Engagement & Retention  
  • Upsell/Cross-sell
  • Customer Reactivation

Read our Klaviyo integration docs and learn more about the Klaviyo workflow webhooks integration launch

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