Integrating
 
Simon Data
 
& Poplar

About Simon Data

Simon combines a fully featured Customer Data Platform (CDP) with a fully-integrated marketing cloud, Simon brings big data to campaign orchestration. Simon's technology enables unprecedented performance and coordination across the full range of data-driven marketing activities, and integrates with your first and third party data providers to provide one unified view of your customers.  You can define customer segments across revenue, behavioral, and customer support contexts, and Simon supports multi-channel marketing across multiple categories including email, ads, push notifications, direct mail, and SMS.

Simon data & Poplar

Connecting Simon Data to Poplar allows you to add Direct Mail as an incremental channel to any of the workflows you currently have running in Simon, or additional ones you create for Poplar. You can pass leads or set up existing customer workflows to cross-sell, reactivate, and engage with high value customers.

  • Push email or address data to Poplar in real time to trigger automated mailings
  • Add in any additional variable customer data you store in Simon in order to personalize elements of the mailers on a 1:1 basis
  • Set control groups in Simon or Poplar to enable true lift analysis


Visit Partner Site

Similar Integrations

Faraday
Data Modeling

Faraday predicts consumer behavior for brands seeking an edge in data, letting you work smarter by bringing data science out of the lab and into your hands.

Learn MoreLearn More
Rejoiner
Marketing Automation

Rejoiner gives you all the email marketing software, tools, and hands-on consulting you need to increase conversion rates and crush your revenue goals.

Learn MoreLearn More
Zapier
Connector

Connect your web apps to automate your work and be more productive. 1500+ apps and easy integrations.

Learn MoreLearn More
Simon Data
Marketing Automation

Simon Data is a marketing-first customer data platform that helps marketers unlock the value of data with unprecedented access and flexibility.

Learn MoreLearn More